Poland is becoming an increasingly important player in the global cosmetics trade, exporting more and more cosmetics to foreign markets. Poland’s share of world GDP is about 1 per cent, while its share of world cosmetics exports is 3.8 per cent.
Polish products are increasingly recognised
Cosmetic products from Poland are gaining increasing recognition thanks to their high quality, innovation and competitive prices. Poland is an increasingly popular location for production facilities of companies from all over the world. This provides an opportunity to utilise the potential and knowledge of Polish specialists. This, in turn, is increasingly contributing to Poland’s growing importance as an exporter.
The commodity structure of cosmetics exports is similar in most countries around the world. However, there are some minor but important differences due to specialisation and advantages in the production of selected commodities.
How do we stack up against European competition?
Poland is the fifth largest exporter of cosmetics in the European Union with a share of 8 per cent. As much as 65 per cent of the cosmetics exported from Poland go to the EU market. The ratio of exports to imports of cosmetics in Poland in 2023 was 1.72. This means that the value of exports was 72 per cent higher than the value of imports.
What do we export?
Skin care preparations are the dominant category, accounting for 47 per cent of cosmetics exports worldwide. For Poland, this category accounts for 43 per cent and is also the largest part of exports.
Since Poland’s accession to the European Union, cosmetics exports have increased 8-fold and GDP 3.6-fold. The average annual growth rate of cosmetics exports has been very high – since 2004, it has been close to 12 per cent. In the last ten years, the rate has been over 9 per cent.
